For the virtual fashion line of Amber Jae Slooten

Progress w
Client: Mercedes Benz FashionWeek
Year: 2016
Collaborator: Amber Jae Slooten
Investors: Edge Company, Mercedes Benz FashionWeek Amsterdam, TMG, Jack’s
Press: Vice
The world’s first holographic catwalk for a virtual fashion line. People buy, throw, and mistreat their clothing because we do not feel connected with the inanimate objects around us. That is the reason why, to create empaty, we gave life to this virtual line through animism. We added facial characteristics and interactions between the dress and the model.

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