Design of The Importance of Being Sexy website

We custom-tailored The Importance of Being Sexy website for the Dutch documentary maker Sunny Bergman and the well known cultural Dutch public broadcast channel, VPRO.

The steamy website is an online platform for women to share their sexual experiences. The Importance of Being Sexy questions the effect of porn in the female sensuality in the 21st century. Sunny Bergman states that, in our highly sexualized culture, the absence of real-life stories about sex is characterizing our times.

In the first glance the website behaves like an XXX Volume adult site, though when clicking on the erotic banners, the visitor ends up with a collection of intimate and true stories about sexuality. These personal stories are told by webcam girls talking openly and freely about their sexual experiences. The website contains an erotic art gallery, an erotic test, and offers the visitor the possibility to make sexual confessions.
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Commissioned by: Viewpoint Productions