Zaaien & Wieden exhibition communication design

Zaaien & Wieden at Cobra Museum will be opened on May 18th, 2011 where examples of folk culture in contemporary art will be shown. This exhibition opposes itself to the current anti cultural climate of Dutch right wing politics.

The Cobra movement can be stated as an universal positive populist art which wanted to liberate the creativity of mankind. Cobra artists aimed to make art for and by everyone, irrespective of class, race, intellect and educational level.

This poster is an ecstatic surface where Cobra revives in the folk art of the contemporary: digital folklore. The visual statement is an upgrade of the conventional understanding of the Cobra movement. On the surface, the impulsive and intuitive beauty of digital folklore is outshined and the folk art of today is flourished on the vernacular world wide web, all parading with hijacked Cobra creatures.

We're currently designing a gigantic digital mural painting for the entrance of the exhibition.

Commissioned by: Cobra Museum